Internet radio, AppLink, and the open road
Ever since radio lost its prominence to television as America’s number one form of entertainment, it has been in the background of American life. The primary place where many people listen to radio has been in their cars on the open road. The audience for traditional AM/FM forms of radio is shrinking, but the market for personalized Internet radio services such as Pandora radio continues to grow. Drivers have sought to bring Internet radio with them on the road since mobile smartphones such as the iPhone, Blackberry or Android phones started offering mobile Internet radio applications.
The problem is how to do this. Launching the radio apps on phones and then connecting them to a car stereo’s auxiliary port has so far been the only way to take Internet radio to its fullest potential. But this creates further distractions for the driver and can contribute to driver error and traffic accidents. This week the Ford Motor Company announced their solution to this dilemma.
A new upgrade to its SYNC systems named AppLink will natively and wirelessly use radio applications such as Pandora or Stitcher radio from smartphones, allowing the driver to use these applications hands free. After Ford rolls out the new software update later this year, all SYNC enabled vehicles will be able to use AppLink. The system works by syncing smartphones to Ford’s SYNC systems and then the user navigates Pandora or Stitcher using voice commands. (more…)



