As I promised in my last post about [soon to be] fully Pandora owned radio station KXMZ-FM in Rapid City, South Dakota, I’d try to get more details from KXMZ deejay Mike Swafford about how “Hits 102.7” is working with the streaming service to connect with the Rapid City audience. On Friday, Swafford sent me a summary […]
In depth: How Pandora helps its South Dakota radio station build local audience As we reported some weeks ago, the Federal Communications Commission recently cleared a crucial barrier to Pandora purchasing KXMZ-FM in Rapid City, South Dakota (“Hits 102.7”). KXMZ is a “contemporary hits” station (Adele, Katy Perry, Bruno Mars, etc). The Commission waived its […]
