In the spirit of seeing if audio content can go viral, APM’s Marketplace asked journalist Stan Alcorn to make a short radio version of his report for Digg, “Is This Thing On,” which explored the question of why audio doesn’t tend to spread across the internet like cat videos.
Marketplace has also installed a little widget to let listeners submit their own examples of audio that has the potential to go viral.
In the Marketplace piece Buzzfeed’s editorial director says that viral audio might appeal to users of mobile devices, the “bored in the car” or “bored in line” demographic. What do you think? Will audio ever go viral like a cat video, and what would it take? Let us know in the comments.