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0 Responses to Radio still “dominant” music discoverer? Contested readings of Nielsen data

  1. Lucas McCallister August 15, 2012 at 12:52 pm #

    I’d have to contest this as well. I remember a study back from the early 2000s that showed an increased amount of cross-playing between Pop, Country, and Rock – essentially, all three tended to play the same music more frequently, for longer periods of time.The Majority of Radio in general – even since I moved to Nashville – is really stagnant.

    I have a list of 100+ artists – my “Gotta listen more/buy something from them” list. Of all of them, maybe 3-5 are bands I heard on the radio. The rest were videos I saw linked in forums, friends suggestions, and maybe a few remainders from songs I heard back when I worked at my college station.

  2. Ed Ryan August 17, 2012 at 1:08 pm #

    We were surprised the numbers were so high because every online service wants consumers to believe that radio is dead and new music is ONLY discovered online.

    Keep up the good work.


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