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National Federation of Community Broadcasters conference

The hazards of slogans and logos in public radio donor announcements

I spent the morning at the National Federation of Community Broadcasters conference here in San Francisco. First stop: a panel on the dos-and-don’ts of underwriting acknowledgements. Expert attorney Michael Berg spoke on the subject, and offered a very nice advisory handout on slogans and logos, from which I draw the following wisdom. Bottom line: the […]

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