Radio Survivor

I’m a media geek, hence my nom de internet. And I pretty much have always been, ever since I recognized that there were people, organizations and companies behind the shows I saw on TV and listened to on the radio. I remember reading Billboard and Radio and Electronics in the library while still in elementary school. I always read the paper’s TV supplement and radio listings (yeah, papers once had those) so I would know channels had what shows and what stations played what music — even stuff I had no interest in (as a result, for years I thought Get Smart was an educational program until I actually watched it).

I always wanted to understand how all this mass media got made, who was making it and what machinations affected what we could watch and listen to. That’s what fueled my interest in radio, why I got into college radio, and why I learned video production. I spent some time in graduate school studying the political economy of the media, only to realize being a professor wasn’t so much for me. I produced a weekly radio show exploring both the policy and grassroots angles of media for seven years, and now I blog here about radio.

And, really, until I got out of college I always felt a little bit alone in my interest in the behind-the-scenes of broadcast media, rather than being interested in the shows and programs themselves, like normal people. Graduate school and the rebirth of academic consciousness about media ownership and control in the 1990s showed me that I wasn’t so strange, at least in this interest. At the same time, aside from the short-lived Brill’s Content, there didn’t seem to be much in the way of a mass media publication or program that consistently looked at media that wasn’t intended for a strictly academic or industry audience.

Then I heard NPR’s On the Media. I’m not sure when that first happened–the program went national in 2001, but I think it was a few years before my local affiliate picked it up. Anyway, I recall initially being skeptical of the premise, expecting the program to sound like a radio version of a local media column, covering the coming and going of various executives and on-air talent, reviewing new program line-ups, ratings and the like.

In a manifesto for the program, co-host Brooke Gladstone explains that one of the reasons why she abandoned the typical media beat was that,

I would be asked to do a three-and-a-half minute piece every time Tina Brown passed wind (or so it seemed to me.) I wasn’t interested in that, and I lived in one of the half-dozen zip codes where people genuinely cared about Tina Brown [former New Yorker editor-in-chief].

Instead, she writes that,

I wanted to show how the media sausage is made.

That explains why when I actually heard it, I was pleasantly surprised.
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Recently I was tracking some college radio news when I ran across Greg Blouch’s website, “Radio Sticker of the Day.” Immediately I was taken back to my junior high school years when radio station stickers were a hot commodity. My classmate Ricky Kanazawa would spend most of our English class time focused on a stack of bright yellow and black KOME stickers and an exacto knife, carving up new, inspired, psychedelic creations. I’m not sure if Greg has tapped into this aspect of sticker art; but his website is a testament to the most visible radio station branding that there is.

I dropped Greg a note to find out what fuels his obsession for radio station stickers and learn more about his website, “Radio Sticker of the Day.”

It turns out that his fascination with stickers began in the 1980s, around the same time that my friends and I were plastering KOME, KSJO, and KMEL stickers (with a picture of a camel on them) all over our notebooks, windows, and Pee-Chee folders.

Over the years he’s accumulated around 12,000 stickers and largely credits the Internet for making it easier for him to contact stations. His site only features pictures of stickers that are in his collection. I love that attention to detail! On to the interview:

Jennifer Waits: How did you get started collecting radio stickers and what was your first sticker?

Greg Blouch: When I was 13 years old our family moved from Middleport, New York (in the western part of the state near Niagara Falls/Buffalo) to Celina, Ohio.  I was homesick and wanted to get my hands on something that reminded me of New York.

My favorite radio station had been 107.7 WUWU which was an offbeat, almost freeform, rock station heavy on the new wave music of the time (this was around 1982/1983.)  I wrote to the station and asked for a sticker which I promptly wasted by slapping it on a book cover for school.

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I’m actually amazed at how noncommercial radio has become the site of so much innovation in the medium in the last decade, and how commercial radio is getting left in the dust. On the music side we have Seattle’s indie rock KEXP and New Jersey’s freeform WFMU which both have significant internet listenership along with substantial on demand archives and net-only programming. With traditional public radio you can find archives of nearly every nationally syndicated program, as well as live streams and internet-only shows.

Now public radio has taken a big leap in mobile with the 2.0 release of the Public Radio Player for the iPhone. The previous release of the player provided an easy way to listen to the live stream of public radio stations across the country. While a convenient app, there was little to differentiate it from any number of other apps that let you listen to live radio streams.

The new 2.0 player breaks new ground by integrating on demand listening to hundreds of public radio programs, both national and local. The Public Radio Player is a collaboration between all the major public radio organizations led by the Public Radio Exchange, which is itself an innovative (but not the first) online archive of public radio content from member stations, networks and independent producers.
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