How local is radio? FCC wants more data
The Federal Communications Commission is commissioning nine economic studies on the state of the media industry, and numbers five and six couldn’t come too soon as far as I’m concerned. Here they are:
- Study 5: Quantity of radio news and public affairs programming provided and audience for radio news programming as a function of local market structure. This study will examine provision of radio news and public affairs programming and will examine the impact of local market structure on presence of news formats. The study may also examine station websites to determine how much news these stations provide.
- Study 6: Local content on the Internet. The study will examine the availability and usage of local content on the Internet and analyze the impact of local market structure on the availability and usage of local Internet content. The study shall analyze, at a minimum, the extent to which websites offering local Internet content are affiliated with local radio stations, television stations, newspapers, or other media entities and whether the degree of such affiliation varies across markets with different local market structures.
All the proposed studies are listed at the end of this post. This is part of the agency’s quadrennial review of its media ownership rules.
In all my years of covering the FCC and the Great Media Ownership Debate, one of the things I’ve noted is the lack of up-to-date data on questions like localism. Pro and anti-regulatory groups have been at each other’s throats for years on whether to require more local coverage from radio stations.
Example: this Youtube clip (see above) of Senator Barbara Boxer’s (D-CA) tense confrontation with then FCC Chair Kevin Martin in 2007 over his handling of a study on local TV ownership patterns. But much of this discussion takes place without any concrete and vetted research on the degree to which radio stations and their Internet portals really serve the public, local coverage-wise. (more…)




