Radio Survivor

Getting a New Perspective on Radio

Today I spotted an article from this weekend’s Seattle Post-Intelligencer that extols the virtues of a Sunday night hip hop show called Sunday Night Sound Session on commercial station KUBE in Seattle.

The show runs from 10:45pm to 12:15am and plays music that isn’t normally heard on the station.

The piece points out that the show is a departure from the station’s typical programming:

“KUBE…widely seen as a corporate behemoth with a playlist as deep as a puddle is actually home to the best radio show you’ve probably never heard: ‘Sunday Night Sound Session.’

…hosts DJ Hyphen and J. Moore play the latest and greatest in hip hop from both a national and local perspective — 90 minutes that are unlike any other in the KUBE lineup.

‘Our show almost operates in opposition with KUBE,’ said DJ Hyphen, aka Dorian Bunker-Pardo. ‘But all we’re focused on is good music. It’s deeper than just playing a record. It’s about something you can appreciate, something you can feel.’”

KUBE’s not alone in taking programming risks on Sunday nights. San Francisco commercial station Live 105 airs its indie/local/imports show Radio Soundcheck from 7-10pm and follows that with a show in which the audience picks the playlist through Jelli’s interface, which promises “100% User-Controlled Radio.” Through Jelli, listeners are able to vote on the songs that they’d like to hear and the on-air playlist is entirely crafted by users (although within the limited universe of songs that are populated in Jelli) from 10pm to midnight on Sundays.

Traditionally Sunday night time slots have been seen as less desirable, the assumption being that they attract fewer listeners. But if stations open up their programming to more experimental sounds in these “dead” time slots, then perhaps they may actually draw in an audience who normally shies away from commercial radio.

What’s the Sunday night radio scene like in your town? Are your commercial stations doing anything unexpected?

In his post about Pandora yesterday, Matthew mentioned that he’d like to see a different model of radio on the Internet, where both listeners and DJs have some sort of control over the music selections. Well, we’re definitely in an era full of user-generated content and of success stories like American Idol, where fans vote for their favorite performers and play a role in who wins the big prize. So, it’s no surprise that traditional radio is starting to experiment with giving listeners a chance to control the playlist.

San Francisco commercial radio station Live 105 just launched a show on June 28th that airs on Sunday nights from 10 until midnight which is being touted as “100% User-Controlled Radio.” Listeners sign up for a service called Jelli in order to help formulate the playlist. According to Jelli’s website:

“Jelli is 100% user-controlled radio℠, enabling users to take over a radio station using their web browsers. Leveraging the power of the web to reinvent traditional broadcasting, Jelli empowers the community to interact with the broadcast in real-time and determine dynamically what plays on the air.”

I signed up for Jelli and have to admit that I was excited about potentially being able to re-shape Live 105’s playlist. However, as you might guess, the song selection that I had to choose from limited. I scanned through the choices trying to shake things up a bit by voting for all of the more obscure bands and for the genres that are outside of Live 105’s current playlist.

Amid all of the expected rock tracks from Green Day, AC/DC, and Rancid, I was surprised to see some wild card song options including soul, reggae, Tom Jones, Bee Gees, jazz from Miles Davis, country from Willie Nelson, hip hop from Jurassic 5, Run DMC, and a Tribe called Quest. There were even selections from college radio favorites like The Cramps, Vivian Girls, Squirrel Nut Zippers, American Analog Set, Sonic Youth, Galaxie 500, Sleater-Kinney, Dead Can Dance, !!!, Nick Cave and the Bad Seeds, Diamanda Galas, Casiotone for the Painfully Alone and old punk like Agent Orange. So, I wonder. If all the indie kids got on here and voted for a list of non-mainstream stuff, could we have a Sunday night commercial radio show that was both listenable and unexpected? I’d love to see that.

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