The Avenue Offers Chicago a New AM Music Format
One night last week I was tuning around the AM dial here in Chicago before going to sleep when I happened upon a station playing a nice, but unusual mix of vocal jazz standards. The music set was long, interrupted only by an ID for “950 the Avenue.”
The next morning I googled the station and learned that it’s a relatively new one, debuting August 2009 in Chicago after starting on the FM dial in Osh Kosh, WI in January 2009. Since then I’ve tuned in a number of times intrigued both by the introduction of a new radio format and the fact that it’s a new music station on the AM, rather than FM dial. In particular my interest in piqued since this discovery came just a week after Jennifer’s post on the Aesthetics of AM.
When I initially encountered the station it was playing an Ella Fitzgerald number that I can’t recall. So at first I assumed it was an adult standards / nostalgia format station that I’d somehow never heard before or that was coming in from a more distant market due to the luck of nighttime AM propagation. But a couple of songs in they played Steely Dan, which might qualify as classic rock, but is way too recent and rocking for an adult standards playlist.
The Avenue bills itself as “timeless cool,” drawing on artists who seem to have classic jazz elements as a point of commonality, but otherwise might fall more solidly into rock or adult contemporary camps. The website’s masthead features pictures of Norah Jones Diana Krall, Ray Charles, John Mayer, Nina Simone and Harry Connick, Jr–a somewhat more eclectic array than I would normally expect from a commercial station. Even if all these artists have each sold millions of albums none of them are big radio mainstays.
At the same time, many of the artists heard on the Avenue, like Ray Charles, were once radio mainstays, especially during the heyday of AM popular music radio in the 1960s and 70s. So their music sounds quite at home in the restricted audio bandwidth of AM. Many of these other artists, however, came to prominence in the FM and CD era of high fidelity and low noise. I haven’t heard any John Mayer on the Avenue yet, but music from Norah Jones and Harry Connick sounds pretty well at home on this AM station.
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