Radio Survivor

A study released this week from the Pew Internet and American Life Project reveals some interesting tidbits about how people in the United States are increasingly turning to the Internet as a major source for news.

However, the report, “Understanding the Participatory News Consumer” (PDF) also highlights the fact that people continue to seek information from multiple sources, including radio. According to the report, in a typical day, 54% of Americans “listen to a radio news program at home or in the car.”  The study also found that 59% of study participants reported getting news from both online and offline sources.

The report goes on to describe the demographic differences between various segments of news seekers. Here’s what they say about those who listen to radio news:

“Looking at those who are most likely to listen to radio news either at home or in the car on a typical day, several demographic groups stand out: those between ages 30-64, college graduates, and those who use the internet and cell phones.

Interestingly, those who are online are more likely to get radio news: 57% of internet users get radio news regularly, compared with 44% of non-users. Similarly, 53% of the cell-only population (those who have dropped their landline and rely exclusively on their cell phone) get radio news on a typical day, compared with 39% of those who rely exclusively on landlines.

Radio news is also a major draw for Republicans and conservatives, compared with Democrats, moderates and liberals.”

To see how those listening to radio news differ from those getting their news from TV, newspapers and other sources, take a look at the complete report. It also shares some really interesting findings about participatory news consumers, who tend to utilize multiple news sources and are more likely to interact with the stories that they consume (by blogging, commenting online, posting to Facebook, using Twitter, etc.).

There was once a time when a rare breed of radio DJ could scare up controversy and big ratings–not to mention FCC indecency fines–using just his voice, a few on-air cronies and whole lot of bravado, innuendo and hot air. Remember Howard Stern? Arguably the original “shock jock” he was one of the few American radio DJs able to make a nationwide name for himself, including late night talk show appearances and even producing an autobiographical feature film. He made big news in 2004 when he abandoned broadcast for Sirius satellite radio. But once Stern made the transition at the beginning of 2006 he pretty much faded from the mainstream limelight. CBS Radio made attempts to fill the void–such as tapping former Van Halen signer David Lee Roth, who lasted about four months. But no new jock has been found who can replicate Stern’s nationwide morning show dominance.

Chicago-based Mancow Muller was one potential candidate for the King of All Media’s throne. Just as Stern prepared to exit the broadcast airwaves Mancow was experiencing a boost in the number of station’s carrying his “Morning Madhouse” program, and was even beating Stern in the ratings in his home market. Yet only a half-year into Stern’s absence from terrestrial radio Mancow was booted from his home flagship station, Chicago’s Q101. Though the Madhouse continued to air in syndication, Mancow’s candidacy to replace Stern seemed to fade.
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He may not have been able to successfully inherit the leadership of the Republican party this year, but at least good ol’ Rushbo gets a consolation prize: a whole musical performed in his honor.

Last night Chicago’s famed Second City comedy company premiered their newest production, Rush Limbaugh! The Musical! The play follows Rush through his rise to prominence as aided and abetted by comrades like Anne Coulter and opponents like Rep. Barney Frank. Second City says,

The score for the show will feature a pastiche of Broadway musicals such as Spring Awakening, Wicked, and Rent. You can call it “Dispirit of the Radio.”

I have to admit that I am both intrigued by the concept, and a little disappointed. Limbaugh is such an over-the-top personality on-air that he verges on self-parody. Not only does he seem sometimes to know this, but he even seems to revel in it. So aiming a parody musical at him is a bit like shooting fish in a barrel.

Reading today’s reviews of opening night, it looks like the critics agree. The Chicago Tribune’s Chris Jones writes,

this uncertain show can’t compete with the outsize personality of the object of its satire….

In last year’s “Rod Blagojevich Superstar!,” the disgraced former governor of Illinois went down like a nine pin… . But Limbaugh is a tougher customer than the truly weird Blago, not least because (like a lot of successfully outrageous radio personalities) you never quite know with Limbaugh where the revelations end and the act begins.

More to the point, Hedy Weiss at the Chicago Sun-Times simply concludes,

Sadly, the whole exercise… turns out to be largely predictable, unfunny and surprisingly dated.

Even so, I’m not entirely dissuaded from checking out the show. In this day and age, when’s the next time I’ll have the opportunity to see a musical (even a parody) about a radio star?

One of terrestrial radio’s many benefits is that is has the capacity to be a resource for the local listening community. Since in recent years there has been less and less local content on commercial stations, there’s a great opportunity for college and community radio stations to put even more emphasis on the needs of the listening audience in one’s backyard.

My all-time favorite local radio show is on the community radio station KZYX in Philo, California. “Trading Time” is call-in swap show (airing every Saturday morning from 11am to noon) that allows people in Mendocino County to advertise goods for sale, rides needed, or items that they are looking for. It’s like a community bulletin board on the radio (or a live version of Craigslist).

The folksy hosts of “Trading Time” introduce callers, repeat details about the various items for sale, and read off emails and snail mail-delivered listings that have come in from other neighbors. Although on the surface listening to a bunch of people calling in with items to sell or trade might sound mundane, there’s something about the show that is riveting. It provides a real slice of life for the local community and you get to hear a cross-section of folks sharing news of what their current list of cast-offs might be.

Someone might call in offering an old truck. Another caller could be seeking a ride to San Francisco. And yet another might be looking for a couch. In addition to calling in live during the show, members of the community can also submit their listings of items they’d like to buy, sell, trade or barter to the station by snail mail or by using an online submission form.

If you don’t live near Philo, similar shows air all over the country, including the following:

KSCJ 1360 AM in Sioux City, Iowa:  KSCJ Swap Shop is on the air Saturdays and Sundays

WJXR 92.1 FM in Jacksonville, Florida : Swap Shop airs Monday through Saturday mornings

Mid Kansas Radio in McPherson, Kansas: Swap Shop airs daily. You can also check out some of the daily listings on their website. Today they’ve got free puppies and someone is looking for a lava lamp.

WGNS Talk Radio in Murfreesboro, Tennessee : Swap ‘n Shop has been on the air since 1947! Some of the latest listings include hay, pit bull puppies, and a “wheel barrel” for sale and someone who is looking for help fixing their “fridge.”

KGAS in Carthage, Texas: KGAS Radio Swap Shop is on the air weekday mornings. Callers can list up to 4 items in 30 seconds. No firearms allowed and only clean and sanitized mattresses.

As a proud thirty-eight year-old member of Generation X, I have become just a little disturbed by a trend I’ve noticed in the last few years. One might call this trend the “indie-rockification” of public radio. As my fellow grunge-survivors and I, raised on the so-called “first wave” of alternative rock and derided by boomers as slackers, creep closer to middle age we have become a more valuable target demographic for public stations. And, with commercial radio hemorrhaging jobs as we graduated college, those Gen Xers who went into careers in radio pretty much only had public radio as a viable option. So not only are more Gen Xers listening to public radio, increasingly they’re in charge.

One of the best products of this trend is the program Sound Opinions, produced by Chicago Public Radio and syndicated by American Public Media. Billing itself as the world’s only Rock N Roll talk show, Sound Opinions is hosted by Gen X popular music critic Jim DeRogatis, who writes for the Chicago Sun-Times, and the Chicago Tribune’s rock and roll writer Greg Kot (born in 1957, so just scant older than the typical 1961 cut-off to be considered Gen X… but who’s counting?).

The hour-long program is custom made for the true music geek of the sort who a decade ago used to haunt record stores and college radio stations, but who is now forced to spend more time at the corner coffee shop consuming music blogs on a laptop. Instead of dwelling in rock-star gossip, each program features music news that actually gets into the real issues affecting popular music, such as the RIAA’s anti-piracy lawsuits and the proposed merger of concert giants Live Nation and Ticketmaster (they tend to oppose both).
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Conservative commentators may be cackling about the failure of Air America radio, trying to make it into an indicator for both the inherent weakness of liberal-leaning radio and liberal politics. But any reasoned analysis of the radio industry demonstrates that neither is the case. Rush Limbaugh, in particular, and the rest of the nation’s most popular conservative hosts owe much of their success to first-mover advantages taken before and after the Telecom Act of 1996 completely changed the business of radio. The fact that they are politically conservative is less important than the cleverness, deviousness and luck of the companies that made it happen.

Fundamentally, Air America was a mediocre idea, poorly executed. Make that, disasterously executed. As former Crossfire co-host and current talk radio host Bill Press notes, Air America was insufficiently funded from the very beginning and

Even before its launch, it was taken over by a con artist who was later convicted on un-related charges of business fraud. Managers spent money lavishly on talent and studios, while generating little advertising income….

Except for Jon Sinton, few of their executives had ever worked in talk radio. In many ways, it was amateur hour from the beginning.

Putting aside even that inauspicious start, any new radio network started in 2004 would have faced an uphill battle, regardless of its political leanings. Simply put, timing was not on Air America’s side.

By comparison, let’s examine Premiere Radio Networks, which is the largest radio syndicate in the country. And while not explicitly conservative in the same way that Air America espoused itself as liberal, Premiere is home to the nation’s most highly-rated conservative hosts, including Rush Limbaugh, Sean Hannity and Glen Beck (along with liberal Randi Rhodes). There are many commentators who would argue that the success of Premiere and its roster of talent springs primarily from the sheer popularity of conservative views, especially on AM talk radio.

That may be how it looks today, but let’s turn back the clock to a time before AM talk equaled all-conservative, all the time. 1988 was the year when Rush Limbaugh’s program first went national with the support of former ABC Radio executive Edward McLaughlin’s newly founded EFM Media Management. While the radio business was stable, at the time AM radio was having a tougher go of it, relative to FM, which offered higher fidelity for music, the mainstay of radio programming for the last quarter century.

It’s a simple fact that Limbaugh’s program grew quickly, reaching a nationwide listenership of two million in 1990. But the question that doesn’t get asked so often is, how did he get there?

Bill Mann, a former contributor to Inside Radio, reminded us just last year:

[a] little-known practice in broadcast syndication called a “barter deal.” (Barter deals were briefly mentioned in Michael Wolff’s first-rate recent piece on Rush in Vanity Fair).

Here’s how a barter deal works: To launch the show, Limbaugh’s syndicator, Premiere Radio Networks [then EFM] — the same folks who syndicate wingnut du jour Glen Beck — gave Limbaugh’s three hours away — that’s right, no cash — to local radio stations, mostly in medium and smaller markets, back in the early 1990’s.

So, a local talk station got Rush’s show for zilch. In exchange, Premiere took for itself much of the local station’s available advertising time (roughly 15 minutes an hour) and packed the show with national ads it had already pre-sold.

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Blaming its demise on a decline in radio industry ad revenue for ten consecutive quarters, Air America Media has decided to file under Chapter 7 of the Bankruptcy Code, effectively ending its six-year broadcasting run as of 9PM EST tomorrow. Created as a liberal / progressive radio response to conservative talk show hosts like Rush Limbaugh, Air America has hosted a number of relatively prominent liberals, such as now United States Senator Al Franken (D-Minnesota) and Rachel Maddow (MS-NBC).

So how have people taken the news? Like any decent blogger, I turned to the Internet to find out.

The fall of Air America Radio is being hailed as a triumph for conservatives, wrapping up a two-day series of unfortunate events for American liberals, including the loss of Senator Ted Kennedy’s seat to Republican Scott Brown and a recent decision by the Supreme Court to essentially destroy all limitations on corporate contributions to political campaigns. Transforming the downfall of Air America Media into a political issue, many conservatives seem to be attempting to use the company’s situation as a symbol for the general decline and failure of liberal talk shows, often citing pay discrepancies and total number of listeners as evidence.

Mark Krikorian, a blogger for the National Review, even went as far as stating, “Air America and Camelot snuffed out in the same week! So maybe the work does not go on, the cause does not endure, the hope does not live, and the dream really can die.”

Are these individuals on to something? Does the fall of Air America symbolize the dominance of conservative talk show hosts over broadcasting? To be honest, I’m not sure, although I’m certain that many individuals disagree with the aforementioned arguments. Regardless, one thing that people seem to agree on is that the fall of Air America was no surprise, particularly with the company’s highly publicized decision to apply for bankruptcy protection in 2006. In 2009 revenue for radio dropped by about 21%.

So, what now? Dana Loesch, a conservative talk show host from St. Louis, seems to believe that liberals will use this event as motivation to renew the Fairness Doctrine. Only time will tell, but it should be interesting.

Last night I checked out the premiere of a new television series on the CW called Life Unexpected, largely because one of the main characters is a radio DJ. Additionally, it’s a teen-centric drama, so right off the bat the show is hitting at my pop cultural sweet spots.

[If you're planning to watch the show and haven't caught the first episode yet, then you may want to read this post later, as I reveal plot details below.]

The show opens with a shot of VU meters ticking away as we hear the sounds of a morning talk radio show in Portland, Oregon.

We eventually see the innards of the studio and get to spy on DJs Cate (played by Shiri Appleby of the long-departed teen show Roswell) and Ryan (Dawson Creek’s Kerr Smith), as they entertain listeners with their banter about relationships and marriage. Interspersed with scenes of the studio are shots of teenage Lux listening to the show on her radio (see…teenagers really do still listen to terrestrial radio!) as she gets ready for her day.

We soon learn that nearly 16-year-old Lux is in foster care, and we watch her as she tracks down her birth father. In hopes of becoming an emancipated minor, she asks her newly-found dad Nate for details on her mother. She’s surprised to find out that it’s Cate, the host of her favorite radio show.

In an effort to get in touch with Cate, Nate calls in to the morning show and his call works to reveal the sordid details of his Zima-fueled hookup with DJ Cate back in high school. Embarrassed by the on-air revelations, Cate leaves the studio to meet Nate in the station parking lot where she ends up becoming reunited with her daughter Lux.

The family reunion is not without its drama and after some not-so-unexpected twists, we witness a touching scene that actually reveals the power of radio. Lux tells Cate,

“You don’t realize you were there. On the radio. When everything else in my life kept changing. I could count on you every day. People are just…so scared…to tell the truth…You…you just put it all out there. You say the truth.”

In the opening episode, Cate’s radio shtick is that she’s a commitment-phobic, cynical thirtysomething. She and her co-host relentlessly tease each other on-air while never revealing to listeners that they’ve been in a romantic relationship for 2 years. Yet by the end of the hour we see Cate taking Lux in to her home and accepting a marriage proposal from her radio show co-host Ryan. As clips from the upcoming episodes hint at; the morning talk show may end up being the place where Cate begins to reveal more and more personal truths.

It’s not surprising that often TV depictions of DJs are in the form of talk show hosts (vs. music DJs) since this can become an easy way for writers to reveal the feelings and motivations of their characters. We’ll have to wait and see if this particular glimpse of the radio world on Life Unexpected catches on with viewers. I’ll also be curious to see if radio retains its starring role as the series progresses.

As I said in my introduction to our subjective and opinionated review of radio in the 2000s, I still think it was darn near impossible to predict how the medium of radio would end up at the beginning of 2010. Sure, the seeds for satellite radio, HD radio, low-power FM, internet radio and MP3s were already planted by the turn of the century. But home broadband–nevermind wireless or mobile–was a relatively exclusive luxury. MP3 players were lucky to sport enough memory to hold about a hundred minutes of music and weren’t integrated into cell phones. Satellites for Sirius and XM were launched, and HD Radio was being experimented with, but no stations were on the air. Clear Channel was flying high for more than $90 a share.

Anyone taking a broad view of the radio industry in 2000 could certainly see a lot of balls being thrust up into to the air, but it would have taken a psychic to predict where they would land. Nevertheless, for all of the churn we can say very safely that audio-focused content is alive and well.

It’s become clear to me that we Radio Survivors do consider radio to be greater than just the traditional electromagnetic broadcast medium. While we included the RF-based college radio, pubic radio, LPFM, HD Radio and satellite radio in our review, we also touched upon internet radio, Pandora and digital downloads. I believe we are first and foremost fans of terrestrial broadcast radio, but that does not cause us to ignore or discount new audio media. Nor does it cause it us to claim that they are not, in essence, radio services.

The homogenization and delocalization of the broadcast dial caused listeners to seek alternative places to hear more interesting and diverse content. At the same time the popularity of MP3 players and Pandora shows that people were also looking for customization.
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As everybody in the radio world knows, conservative talk show host Rush Limbaugh is in a Honolulu hospital, recovering from chest pains. Meanwhile, something of a referendum on his fate is being conducted on Twitter.

“Please, Rush Limbaugh, DIE NOW!” tweeted Chuck69dotcom not too long ago.

“oh pleez oh pleez oh pleez let Rush Limbaugh die . In a year of many dead celebs, let’s end 2009 on a good note,” chimed in The Angry Bacon. ”

Did Rush Limbaugh die yet? Oh, not yet.LMAO,” laments NOVACHANEL. “if there’s any justice in the world… Rush Limbaugh will die before the year is out,” insists Shellistoast.

Other Rush haters are a bit more circumspect about the matter. “Rush Limbaugh has heart attack; fails to die thusfar,” notes Corp8myBaby.

These outbursts, of course, have displeased Mr. Limbaugh’s supporters, who are anxious to derive lessons from the moment. “So Rush Limbaugh can’t say that he wants Obama to fail, but liberals can say that they want Rush Limbaugh to die?” retorts SonSound. Or:  “The people calling for Rush Limbaugh to die are the same people who ask to control your healthcare,” shoots back natatomic.

More draconianly: “DO YOU GET IT NOW? People want Rush Limbaugh to die aresame people who R to control healthcare DEATH PANELS.”

But many self-described leftys insist that they wish Rush well. “As a Liberal I hope Rush Limbaugh recovers quickly,” declares DEMOCRATZxORG. “Because I strongly disagree with someone doesn’t mean I want them to die.” Ditto says zorylynx. “I don’t want Rush Limbaugh to die . I disagree vehemently with him, but that’s no excuse.” (more…)