WFMU on the “catch 22″ of Internet streaming
John Bergmayer of Public Knowledge has a great interview with Ken Freedman, station manager of WFMU-FM in Jersey City, New Jersey. WFMU is a trailblazing radio station which was in the forefront of both the free form and dot.com eras. The dialogue is a terrific read, because it encapsulates all the dilemmas facing Internet radio right now.
“The way the Internet is built right now, there’s a catch 22, which is that the more people who use it [online streaming radio], the less well it works,” Freedman says. “And that’s just not the case with FM, or broadcast television, or cable. But, the Internet doesn’t have to be like that, but I don’t see much realistic hope for changing that.”
The economics on broadband streaming are “just terrible,” Freedman adds, “which is very frustrating to me because that’s where all the market is going. And at this point now, my radio station WFMU has twice as many people listening online as we do over FM, whereas it was only two years ago that we had finally crossed that barrier, where we had more people listening on the Internet than we had listening over FM. Now, two years later it’s twice as many.” (more…)










