Top Menu

Santa Cruz’s KUSP-FM now exploring three makeovers

After a lengthy discussion involving no less than ten different scenarios, it appears that KUSP-FM in Santa Cruz, California has whittled its proposed re-formatting down to three possibilities: a mixed news/information signal with the usual NPR content and volunteer music shows, a mostly music, volunteer-oriented station, or “a conventional public radio music station” a la KCRW in Santa Monica or WXPN in Philadelphia.

“The good news is that none of these involves selling the station,” notes Santa Cruz journalism teacher Rachel Goodman in a comment to one of our stories. “The message from the public has been very loud and clear on this point.” As the station’s participation page puts it: “All three of these following options retain the 88.9 frequency and footprint.” According to Goodman a $100,000 donation has bought the operation more time and exploratory wiggle-room.

KUSPTo recap: claiming excessive debt, KUSP management came close to delivering its license to the Classical Public Radio Network. But this idea “hit a nerve” with the greater KUSP community and so the station stepped back a bit from the sale, instead coming up with a host of alternative proposals with tree names (e.g. “pine,” “fig,” “plum,” “maple” etceteras). Some of these ten suggested formats involved selling the station; others did not.

Now the conversation appears to be down to three restructuring plans. What happens next? You guessed it: another meeting. This one will be held on Monday June 29 at 6 PM at the Community Foundation in Santa Cruz. It will be the seventh public gathering the station has hosted regarding its future, but  management emphasizes that a decision must be made soon.

“This process must lead to a prompt decision about the station’s strategy,” KUSP’s meeting page notes. “The station’s financial resources are limited and additional fund-raising efforts depend on communicating a clear direction the station will be headed.” KUSP’s board is expected to make the final call (or something like it) on the license’s future at some point in July.


Just one dollar a month makes you a patron of Radio Survivor. Help us through our Patreon Campaign!


, ,

One Response to Santa Cruz’s KUSP-FM now exploring three makeovers

  1. jonthebru June 23, 2015 at 2:05 am #

    I am happy to hear this. If I was anyone on that BOD and let the station go I would look at the episode as a great failure. They cannot let that happen.

Leave a Reply

Powered by WordPress. Designed by WooThemes