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Internet DJ: waiting for radio; waiting for The Turtles to sue

YourEDM has an interesting piece on the thinking of DJ Producer Ryan Raddon, aka Kaskade, regarding radio and YouTube. Raddon sat on a recent Advertising Week panel in New York City. Raddon’s words:

“On my [YouTube] channel I’m just sharing insight, I mean anything from ‘hey this is music that I’m listening to,’ to ‘this is what I’m doing in the studio,’ ‘this is my life on the road,’ I feel like I can speak to the fans really directly. I didn’t have to wait for radio to break my song. I put it up on YouTube, a self produced video, get it out there and see what the reaction is and start some momentum that way.”

Discussants on the panel were all about which platform comes first, radio or YouTube, TV or YouTube. In my mind the generic social algorithm goes something like this: “You post something on Twitter, or YouTube, or Spotify, or someplace similar, and then hopefully it gets picked up by radio or television as you get more popular.” But increasingly it feels like the online platforms are an end unto themselves, and AM/FM radio is either there or it’s not there, but it isn’t the end goal any more.

These cautionaries to radio aside, there is an interesting Radio Story School online that you might want to check out. It comes with a free e-book, advice about gear, and a whole lot of other stuff. It is produced by Zena Kells, an Australian radio producer who lives in Cambodia.

Meanwhile The Turtles, victorious (at the moment) over Sirius XM regarding pre-1972 recording royalties, are now suing Pandora for $25 million. As with Sirius XM, the issue is that while federal law doesn’t cover recording royalties prior to 1972, California law does.

Speaking of YouTube, who is next?


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2 Responses to Internet DJ: waiting for radio; waiting for The Turtles to sue

  1. Jerry Drawhorn October 6, 2014 at 12:43 pm #

    First thing that needs to be done is a pre-emptive clarification.

    Flo & Eddie are merely the figureheads for a Class Action suit for over 100 groups that Pandora and SiriusXM have played pre-1972 music from…who haven’t received performance royalties.

    I think that radio might be a tough nut to argue (although internet only radio, who knows) since labels and artists sent out large quantities of promotional copies of their records specifically for airplay. While many of these recordings specified “Not for resale” they didn’t restrict putting the recorded sounds on tape or other systems for easier access for broadcast.

    An interesting case that is relevant (and perhaps mandatory reading) is Goldberg vs. California (1975) that was specifically related to the issue of “tape piracy” and State Laws before Federal Law caught up. It discusses issues related to the Supremacy Act, and whether state law is pre-empted by Federal Law (1976) once that comes into force.

  2. Zena January 27, 2015 at 9:52 pm #

    Thanks for linking to my site Matthew , I appreciate it! 🙂

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