As part of an overall re-branding and re-formatting effort across several Clear Channel-owned stations in San Francisco, call signs for KKSF, KNEW, and KKGN were changed yesterday.
The station formerly known as KKSF, now branded as oldies station 103.7 FM, became KOSF. That left the KKSF call letters available for use by the former KNEW at 910 AM (licensed in Oakland) under the brand NewsTalk 910AM. KKGN (formerly progressive talk station Green 960) at 960 AM now takes the call sign KNEW and is airing a talk format (hosts include Glenn Beck, Bill Press, and Stephanie Miller) under the brand 960 AM KNEW. It was initially rumored that 960 would become a Fox Radio News affiliate, but this plan seems to have been modified following the big changes at KGO.
It’s hard to tell what this means for each of these stations, but it’s curious that the heritage of the KKSF call letters (most associated with their old smooth jazz format, which lives on at KKSF.com) isn’t really connected with the news talk format of 910AM. Perhaps that means that more changes are to come.