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Should "male thickening" ads be on the radio?

SupermanAs a regular listener to commercial radio stations, I often hear radio ads that I really wish weren’t broadcast, especially later at night. With this post I begin an ongoing series on these spots, my least favorite being the Prolixus “male thickening” product.

The radio script runs as follows:

Hey guys, does size really matter? Take it from a woman, it does. But you need to know once and for all what kind of size. What really want and what really hits the spot. All the women listening right now are either smiling or nodding their head in agreement. Now introducting [sic] Prolixus, the male widening secret the pharmaceutical industry doesn’t want you know about. This ground breaking male-enhancement formula increases your thickness to an astonishing width safely and permanently. And right now, we’re giving away a helpful free tool with every order because we want to prove Prolixus works. Call . . .

As far as I’m concerned, men who actually buy this nostrum already have the thickness they’re looking for—in their head. Note that the ad never actually says the following: “Prolixus will expand the physical diameter of your penis.”

I followed the links to the Prolixus web site. Where’s the line that explicitly pledges the bottom line if you take the product—a noticeably wider you-know-what? You decide.

The JustAnswer health advice web site recently responded to a question about Prolixus. Here was the commentary of a London based Internal medicine specialist:

I would say that first of all prolixus is not approved by FDA being a herbal product. There is not any medication at present in the market which can increase size of penis, in fact you will waste your time and money for using these products. The only effective way to increase the size is to go for penile enlargement surgery which is effective and can give good results in a real sense. The safety after using prolixus is not known because of lack of studies.

The product runs at over $75 for a single bottle. In my opinion, the management of any radio station that runs ads like this ought to be ashamed of itself.

What do you think? Got a least favorite radio ad? Let Radio Survivor know about it.

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3 Responses to Should "male thickening" ads be on the radio?

  1. Sylvia July 28, 2010 at 8:46 pm #

    I agree dumb ad.
    But that site it is on is great I can look up all kinds of Radio Ads.
    Great article – Matt

  2. Hawk November 17, 2012 at 11:14 pm #

    Great article….You wouldn’t happen to know where I might find a live recording of this particular Prolixus commercial? I used to hear this all the time in Los Angeles and was always amazed that Prolixus was able to legally get away with such blatant lies on a public broadcast. It used to play every time I would get in the car. I want to include the commercial in a film I’m making but can’t find a clip of it anywhere. Would appreciate it if you or anyone could help me locate of an old recording! Thanks so much.

  3. Matthew Lasar November 18, 2012 at 1:14 pm #

    Alas, seems to have shut down. Looks like the operation stopped tweeting in late December of 2010 . . .

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