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NPR makes big promises for the iPad

NPR's Kinsey Wilson

“If you’re among the estimated 120,000 Apple enthusiasts who signed up to get an iPad on April 3, rest assured that you’ll be able to experience the NPR Web site in all its glory.”

So promises Kinsey Wilson, Senior Vice President and General Manager, NPR Digital Media, in his latest blog post. NPR’s designers and developers have been busy little beavers contouring the site to Apple’s hottest new machine, Wilson says.

“From day one, iPad users who visit the NPR Web site will get an experience that is optimized for the device,” he adds.  “Features like the NPR audio player have been given greater visibility and adapted for the unique technical requirements of this new platform; we’ve modified the navigation and made the site more ‘touch’ friendly; and we’ve improved the sponsorship experience all without changing the main site.”

Well, all we can say in response to this is that we told you so. In January our Paul Riismandel predicted that “the fact that some iPad models offer 3G wireless data connectivity out-of-the box, for a very reasonable $30 a month without any contracts make it a great candidate for mobile internet radio listening.”

“It won’t necessarily be any better for the car than an iPhone, Blackberry or Android phone,” he added. “But in other mobile circumstances it shows distinct promise.” On the other hand, Paul warned, the iPad won’t be great for multitasking, that is, listening to NPR while  doing other iPaddy type stuff.  So that may be a drawback for NPR types, big multitaskers for sure.


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4 Responses to NPR makes big promises for the iPad

  1. Internet Radio March 16, 2010 at 3:39 am #

    This will definitely be definitely a great business for NPR.

  2. jfwhite March 16, 2010 at 7:57 am #

    Funny, I use my ipod touch for internet radio constantly, but hadn’t considered the ipad form factor. But it’s potentially a *super* wifi radio/tv – on a stand in portrait mode, touch controls would be visible and easily accessible. Bluetooth, wireless-n, portable etc. Hope someone makes a remote (hey maybe I can use some app on my itouch!) Way to go NPR!

  3. iPad March 16, 2010 at 10:49 am #

    I currently do not listen to Online Radio on my iPhone, but I might start with the iPad. bookmarked

  4. pkm April 8, 2010 at 3:07 am #

    The ipad doesnt fit my requirements, it is a crippled device to me.
    A laptop is optimal.
    Still interesting, internet appliances, eg the future google devices with chrome OS ?

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