One of terrestrial radio’s many benefits is that is has the capacity to be a resource for the local listening community. Since in recent years there has been less and less local content on commercial stations, there’s a great opportunity for college and community radio stations to put even more emphasis on the needs of the listening audience in one’s backyard.
My all-time favorite local radio show is on the community radio station KZYX in Philo, California. “Trading Time” is call-in swap show (airing every Saturday morning from 11am to noon) that allows people in Mendocino County to advertise goods for sale, rides needed, or items that they are looking for. It’s like a community bulletin board on the radio (or a live version of Craigslist).
The folksy hosts of “Trading Time” introduce callers, repeat details about the various items for sale, and read off emails and snail mail-delivered listings that have come in from other neighbors. Although on the surface listening to a bunch of people calling in with items to sell or trade might sound mundane, there’s something about the show that is riveting. It provides a real slice of life for the local community and you get to hear a cross-section of folks sharing news of what their current list of cast-offs might be.
Someone might call in offering an old truck. Another caller could be seeking a ride to San Francisco. And yet another might be looking for a couch. In addition to calling in live during the show, members of the community can also submit their listings of items they’d like to buy, sell, trade or barter to the station by snail mail or by using an online submission form.
If you don’t live near Philo, similar shows air all over the country, including the following:
WGNS Talk Radio in Murfreesboro, Tennessee : Swap ‘n Shop has been on the air since 1947! Some of the latest listings include hay, pit bull puppies, and a “wheel barrel” for sale and someone who is looking for help fixing their “fridge.”
Just one dollar a month makes you a patron of Radio Survivor. Help us through our Patreon Campaign!