The decade’s most important radio trends: #2 The growth of Internet radio
Although today’s New York Times claims that “Internet Radio Stations are the New Wave,” a look back at the past decade makes it very clear that Internet Radio’s growing influence is hardly revolutionary news. In fact, it’s hard to overstate the importance of the Internet and Internet Radio during the last 10 years.
The radio landscape has changed tremendously and much of that had to do with the adoption of both the Internet and streaming media by the mainstream.
According to the decade-spanning report, The Infinite Dial 2009: Radio’s Digital Platforms, by Arbitron and Edison Research, in 1999 only 50% of Americans had online access compared with 85% in 2009.
Beginning in 2006, the majority of Americans with at-home Internet access had a broadband connection; making it easier to download and stream audio content. By 2009, approximately 42 million Americans listened to online radio weekly (twice the number who did in 2005).
Although this massive growth of Internet radio happened in this decade, the first attempts at streaming radio started in the early 1990s. The very first terrestrial radio stations to begin broadcasting online were college radio stations WXYC (University of North Carolina at Chapel Hill) and WREK (Georgia Tech University) in 1994.
Always ahead of the curve, many college radio stations embraced webcasting, online playlists, blogging, podcasts and broadcast archives well before these technologies were adopted by their commercial counterparts. Tech-savvy students were often the instigators and developers of the technology (as was the case at WREK). Commercial station KPIG claims to be the first commercial radio station to broadcast online with its first webcasts in 1995. (more…)



