It is long past time when a community or college radio DJ or programmer can simply show up to do their show and expect to have an audience. Everyone who has a radio show bears the responsibility to build an audience for that show, and their station. Audience building is a challenge for every radio […]
Turn on your radio, attend a station event, or take a “radio selfie.” There are so many ways to celebrate National Radio Day this Saturday, August 20. Observed since the 1990s, legend has it that the date was chosen because on August 20, 1920, WWJ in Detroit (then known as 8MK) first went on the […]
Social media is something broadcasters and podcasters are advised to embrace, but why? And what the heck is a radio station supposed to do on Instagram? Station builder and social media maven Jeffory Simmons is here to help. He’s been advising community radio and small businesses on how to best use social media, and he […]
Today we’re happy to announce our new discussion forums, 2.0. We created the new forums because we want to encourage interesting, thoughtful and respectful discussions about radio. These often take place in the comments to our posts, but we also want a place for topics that aren’t only linked to a story. We’ve created forums on […]
