Radio Survivor

Yesterday Edison Research and Arbitron (ARB) released the latest findings from their ongoing series of studies about the convergence of radio and technology. The Infinite Dial 2010: Digital Platforms and the Future of Radio is based on a February, 2010 telephone survey of more than 1700 people in the United States and serves as a point of comparison to studies that Edison Research and Arbitron have been conducting since 1998.

Although radio is still very popular, with 92% of respondents saying that they listen to AM/FM radio; people are less likely to say that they are profoundly impacted by it or use it as a way to discover new music. Only 22% of those surveyed say that AM/FM radio has a “big impact” on their lives. People are much more likely to report that their cell phones (64%), broadband Internet (49%) and even satellite radio (27%) are having a big impact on their lives.

One of the most interesting (and sad) findings to me was that radio is becoming less and less of a tool for music discovery. When asked, “Among internet, television, radio and newspapers, which do you turn to first to learn about new music?”, 39% of respondents said “radio” and 31% said “Internet.” Although more people said radio, this is a huge decline from 2002, when 63% of respondents said that they turned to radio first to learn about new music. Most strikingly, among 12 to 24-year-olds, the Internet (52%) has surpassed radio (32%)  as a the first place to turn when seeking out new music.

Other interesting findings include:

-84% use/own a cell phone

-52% of those surveyed have listened to online radio

-44% of those surveyed own an iPod/digital music player

-12% use/own satellite radio

-31% said they were aware of HD radio and 3% use/own HD radio

-The use of an iPod/MP3 player has the most impact on radio listening for 12 to 34-year-olds, with 23 to 27% reporting that they spend less time listening to terrestrial radio due to the use of a digital music player

On the positive side of this, though, among young people ages 12-24, 40% said they would listen to AM/FM radio “a lot more” or “somewhat more” if they were able to access it through a cell phone radio tuner. Additionally, 51% of all respondents said they would be very disappointed if their favorite AM or FM station was no longer on the air, with 78% of respondents saying they would listen to as much AM/FM radio in the future as they currently do “despite increasing advancements in technology.”

So, although technology is nipping at terrestrial radio’s heels; there’s still room for radio to remain relevant for young people if it continues to reinvent itself and expands its reach to mobile platforms. To get more details on this study, see the full report (PDF) on the Edison website.

#12 in our series on radio trends of the decade

Everybody knows the fate of over-the-air radio over the last ten years. “On Demand Killed the Radio Star,” as Boston Globe Media put it in 2005, going so far as to ask whether terrestrial radio is on the way out. Consolidation led to poor broadcasting choices like over-advertising and de-localization, the story goes. MP3 players filled the void. The standard estimate is that radio listening has fallen back to 1994 levels. Among consumers 18 to 24 years old, the tune-in rate has dropped by almost 22%.

But there’s one service that has bucked that trend: National Public Radio. In March, Arbitron surveys indicated that, by the height of the 2008 election, NPR now had an audience of 27.5 million weekly listeners, a jump of 7 percent over the previous year. Total tuning in to all NPR stations had grown to 32.7 million weekly listeners.

Listening to individual NPR shows also soared: 15% up for All Things Considered; 9% for Morning Edition; 21% for Talk of the Nation; and an amazing 13% for non-drive time Fresh Air. (more…)

It looks like Arbitron’s controversial Portable People Meter is still in hot water with the government. The  device, which measures user listening habits sans a written diary,  is scheduled to be the subject of a hearing by the House  Committee on Oversight and Government Reform on Wednesday,  December 2. This is the committees’ second investigation of the controversial gadget.

“With an unprecedented decline in ratings among popular minority television and radio stations, we must explore the possibility of methodological flaws in the implementation of the PPM,” declared its Chair Edolphus Towns (D-NY, called “ET” by his staff, we’re told).  “As it stands now, the current system jeopardizes the future of minority broadcasting.”

The Portable People Meter is worn by the participant, sort of like a pager. It picks up radio signals around the user and keeps track of the stations to which he or she is listening. Critics of the PPM says its sampling methodology includes too few minority radio fans and that Arbitron recruits an insufficient number of cell phone only households for the device (which are often minority households). Arbitron responds that the  PPM is much more accurate than the old  diary system.

PPM opponents, among them many of the nation’s civil rights groups and minority broadcasting associations (and Stevie Wonder), asked the Federal Communications Commission for a formal investigation of the device, but  the agency offered only a notice of inquiry. Three states have required improvements in the PPM, among them New Jersey. New York, and Maryland. (more…)