The Record Store vs. the Search Engine
This past week I visited San Francisco. In addition to finally meeting my co-bloggers Matthew and Jennifer in person, I also made my pilgrimage to one of the best music stores in the country, Aquarius Records in the Mission.
The oldest music store in the city, Aquarius is not big, and it’s far from comprehensive in its selection. If you want the latest Black Eyed Peas or Bon Jovi albums you’re probably better off going to Ameoba. Instead, Aquarius specializes in arcane, experimental music, including obscure heavy metal. For most people the store would be inscrutable; to me, it’s heaven.
But it’s not just the inventory that makes Aquarius great. It’s that every CD and record in the place appears to be careful chosen, even curated. For a store its size quite a bit of space is given over to employee favorites and new releases. And every single one of those new or favorite albums has a paragraph-long write-up on the front describing the artist and album in loving detail.
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