Long gone, but not forgotten station "The Quake"

I am a college and community radio loyalist and these days I never listen to commercial radio unless someone else has put it on and I have no way to control the radio (during cab rides, in doctor’s office waiting rooms, and perhaps via cheesy hold button music, etc.).

Since coming up with a list of my favorite commercial radio stations is VERY difficult for me, I’ve had to turn to the last commercial radio station that I can proudly declare myself to have been a fan of: KQAK-FM out of San Francisco in the 1980s.

I’ve heard that people are most passionate about the music of their youth and that many never get past that period musically, becoming permanently stuck in the sounds of their teen years. Well, for me, I was a teenager smack dab in the 1980s and my favorite commercial station helped me transition from the heavier rock sounds that I listened to in the late 1970s (on KSJO and KOME) to the emerging new wave sounds of the 1980s.

“The Quake” was on the air from 1982 to 1985 and is most known for its “Rock of the ’80s” format (which they launched in April 1983 after an initial stint as an album rock station). The station went off the air in June 1985, just a few months before I headed off to college. Many of us were saddened about its demise and tearfully sat by our stereos tape recording its final hours of programming. Somewhere in a shoebox is my tape of the last hours of The Quake and tidbits from recordings by others can be found online.

The station played a mix of new wave, punk, rock, reggae, ska, pop and goth sounds. On “The Quake” I heard bands like Depeche Mode, Book of Love, Strawberry Switchblade, X, The Cure, Elvis Costello, Talking Heads, and Siouxsie and the Banshees for the first time.

I also enjoyed Alex Bennett’s morning show (take a listen to his first show on The Quake here) and found him to be much more entertaining and intelligent than his counterparts on other stations. He also introduced me to the Bay Area comedy scene, with his multitude of guests.

Quake DJs in general were a lot of fun, from the comedic Tim Bedore (with his segments like “The Bible According to Tim”) to the approachable, music-loving Big Rick Stuart. On his website, Rick Stuart shares some memories about The Quake, including the program director’s philosophy about adding music to the station. Rick writes, “I would sit in with Oz sometimes at music meetings and he would add weekly current songs with a nice theory. One for the boys, one for the girls, one for the older rock fans, and sometimes a weird song.”

For me, one of the lasting influences of the Quake was that it brought me to college radio. It opened my ears to a wider range of sounds and when it ceased broadcasting in June 1985 I switched my listening to the left side of the dial, becoming a college radio fan. I discovered all of the amazing stations at colleges south of San Francisco and started listening to KFJC, KZSU, KSJS, and KSCU. A few months later I was off to college near Philadelphia and became a fan of the student stations at University of Pennsylvania (WXPN) and Drexel (WKDU) and started DJing at my campus station WHRC.

Another “modern rock” station, Live 105, appeared on the commercial radio scene in San Francisco in 1986. Attempting to replicate some of The Quake’s adventurous programming, Live 105 caught my attention periodically from about 1989 to 1995 (when I couldn’t get college radio reception in my San Francisco apartment). But, my heart still belonged to the long-departed Quake and increasingly to college radio.

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2. RadioSurvivor’s Top 5 Commercial Radio Stations: #5 WDHA, Dover, NJ
3. Radio Survivor’s Top Radio Shows – Jennifer’s #4: Dr. Demento Show

This year’s event, The Radio Conference 2009: A Transnational Forum, was held in Toronto, Canada in July and featured academics from all over the globe talking about a wide range of topics including radio history, commercial radio in Canada, pirate radio in 1960s’ New Zealand, African-American CB Radio Culture, liberal implications of This American Life, and the impact of the British invasion on college radio in the 1980s.

I wasn’t able to make it to the event, but radio scholar and college radio DJ Nick Rubin wrote an excellent summary, which is posted on my Spinning Indie blog.

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KOME Sticker

Recently I was tracking some college radio news when I ran across Greg Blouch’s website, “Radio Sticker of the Day.” Immediately I was taken back to my junior high school years when radio station stickers were a hot commodity. My classmate Ricky Kanazawa would spend most of our English class time focused on a stack of bright yellow and black KOME stickers and an exacto knife, carving up new, inspired, psychedelic creations. I’m not sure if Greg has tapped into this aspect of sticker art; but his website is a testament to the most visible radio station branding that there is.

KISR Sticker Courtesty Greg Blouch

I dropped Greg a note to find out what fuels his obsession for radio station stickers and learn more about his website, “Radio Sticker of the Day.”

It turns out that his fascination with stickers began in the 1980s, around the same time that my friends and I were plastering KOME, KSJO, and KMEL stickers (with a picture of a camel on them) all over our notebooks, windows, and Pee-Chee folders.

Over the years he’s accumulated around 12,000 stickers and largely credits the Internet for making it easier for him to contact stations. His site only features pictures of stickers that are in his collection. I love that attention to detail! On to the interview:

WYSO Sticker Courtesy Greg Blouch

Jennifer Waits: How did you get started collecting radio stickers and what was your first sticker?

Greg Blouch: When I was 13 years old our family moved from Middleport, New York (in the western part of the state near Niagara Falls/Buffalo) to Celina, Ohio.  I was homesick and wanted to get my hands on something that reminded me of New York.

My favorite radio station had been 107.7 WUWU which was an offbeat, almost freeform, rock station heavy on the new wave music of the time (this was around 1982/1983.)  I wrote to the station and asked for a sticker which I promptly wasted by slapping it on a book cover for school.

WUWU Sticker Courtesy Greg Blouch

My obsession really began after I found a book in the library with station mailing addresses and started sending out self-addressed stamped envelopes with a note asking for decals.

My success rate was only about 50% but it was fun to get an occasional surprise in the mailbox…and it still is.  The Internet and the ability to write to stations instantly has helped the collection grow tremendously.  About 90% of my stickers have been acquired since I  got online in 1997.

Jennifer: How many stickers do you think you have?

Greg: I’ve tried to count them more than once but got bored and gave up.  My guesstimate would be somewhere around 12,000 different stickers.

KMLE Sticker Courtesy Greg Blouch

Jennifer: How do you find your stickers?

Greg: I subscribe to 100000watts.com, a subscription-only website with updated information on every radio station in the United States and Canada.

I find station websites through the 100000watts database and email every one of them going state-by-state (I’m currently canvassing my own state of Ohio, next is Oklahoma.)

I always offer to send a SASE but usually they just mail them to me.  Every once in a while I’ll venture overseas and email foreign stations but the return rate is much lower.
I also trade stickers with a small group of like-minded hobbyists and am a member and column editor of Decalcomania, which is a newsletter for radio enthusiasts and radio promotional item collectors.

Jennifer: What’s the strangest promotional item that you have from a radio station?

Greg: I received a whoopee cushion from a rock station in California, a fishing lure from KARP in Minnesota and a condom packet from Germany, but the strangest might be a bar of soap from Earlham College’s WECI in Richmond, Indiana.  The station logo is engraved into the bar itself.

I have a few boxes of non-sticker stuff…lots of keychains, magnets, mugs, t-shirts, pens, buttons, mousepads and on and on.

WECI Sticker Courtesy Greg Blouch

Jennifer: Do you ever visit radio stations?

Greg: Rarely.  I annoy the receptionist at the Dayton Clear Channel cluster every few months and ask for stickers but that’s about it.

Jennifer: Have you ever worked at a radio station?

WWSU Sticker Courtesy Greg Blouch

Greg: I did college radio for three years at WWSU which is Wright State University’s station.  While still in college I answered an ad that my future wife saw in the paper looking for air talent for a brand new radio station.  I threw together a tape, got an interview with the PD and somehow got hired.  I was the night jock on WZJX “94-5 XRock” which was Dayton’s first commercial alternative station.  This was 1993/94.

I was on the air about 35 hours a week plus a little bit of production and promotion work as well as being in school full time.  It was a tough schedule to pull off but a great experience where I learned that I like radio but didn’t necessarily like working in radio.

Speaking on the air never came naturally to me but I think I faked my way through it fairly well.  When the ownership group sold the station and flipped it to Oldies it was both a disappointment and a relief that I was no longer in the biz.  I got a steady civil service job and never attempted to get back into radio.

WZJX Sticker Courtesy Greg Blouch

Jennifer: What do you love about radio?

Greg: So much of my love for radio is music-based and now that I’m on the curmudgeonly cusp of 40 I find it hard to listen to a lot of it.  It’s either songs I’m burned out on or styles that I can’t get into.

I fully admit that my musical tastes are permanently stuck in the 1980s and early 90s.  I do love good sounding production and a DJ who sounds like he’s into what he’s playing and is doing more than reading liners.

Jennifer: What kind of radio do you listen to? (college? commercial? music? talk?)

Greg: As far as terrestrial radio goes, it’s almost all college/non-commercial and sports talk radio these days.  I love college radio because it’s usually music you don’t hear everywhere else, presented by kids who are just being themselves in all their unprofessional glory.  It’s refreshing.
My job allows me to listen to a few hours of podcasts a day.  Most of it comes from WNYC, KCRW, WBEZ and a whole lot of individual NPR shows.

Jennifer: What are you favorite radio stations?

WOXY Sticker Courtesy Greg Blouch

Greg: I could pick up WOXY from Oxford, Ohio when they were on 97.7 FM so I regularly listen to the Internet version.  I like listening to my old stomping grounds of WWSU although, at only 20 watts, it can be a tough catch. 

WYSO from Antioch University in Yellow Springs is a solidly quirky NPR affiliate.  My favorite might be 6 Music which is the BBC’s “alternative” digital radio station.  I especially like Roundtable, where four music geeks meet to hear, discuss and judge new music releases.

Besides the aforementioned WUWU, my favorite station from the past would be Toronto’s CFNY in the 1980s.  A friend would send me tapes of the station which had tons of cool music, about 30% of it (by law!) consisted of mostly-unheard-of-in-the-States Canadian artists.

WFMU Sticker Courtesy Greg Blouch

Jennifer: What can a sticker tell you about a radio station?

Greg: Hmmmm…not much.  I guess the only answer I have is that you can tell it’s a Clear Channel station because they often use the same logos for their stations across the country.  The blandness is kinda sad.  A single generic logo for all their “Kiss” and “Mix” stations…only the frequencies on the stickers are different.

Jennifer: Anything else?

Greg: If anyone out there has any stickers to swap, I’m always looking for a trade.  Email: radiodecals@gmail.com

Thanks to Greg for sharing his radio obsession with me and for turning me on to some more stations. Your sticker is in the mail…

Previous Radio Obsessives:

Garrett Wollman’s Radio Tower Quest

Jose Fritz’s Arcane Radio Trivia

Related posts:

1. Radio Obsessive Profile #2: Jose Fritz’s Arcane Radio Trivia
2. Radio Obsessive Profile #6 and #7: Jonathan Winter and John Jenkins of American Museum of Radio and Electricity
3. Radio Obsessive Profile #8: Beloit College Radio Historian Dave De Anguera

Kill the Music

I love reading stories about radio and every time I run across a college radio mention in a book, my interest in piqued. In the months to come I’m going to work on compiling a list of college radio “must reads,” from the academic to the autobiographic. My first pick: Kill the Music.

Kill the Music: The Chronicle of a College Radio Idealist’s Rock and Roll Rebellion in an Era of Intrusive Morality and Censorship is a new book by Michael Plumides that in part looks back at his time in South Carolina in the late 1980s and early 1990s when he was a DJ at college radio station WUSC-FM.

In the book he gives an interesting glimpse of the student radio scene (including staff member drama) at a particular point in history.

The focus of the story also hinges on his time as the owner of the 4808 club, the site of an infamous incident at a GWAR show involving accusations of obscenity on the one hand and censorship on the other. I recently interviewed Michael about the book and about his time in college radio and here’s a choice excerpt from our chat in which he talks about the first college radio station where he worked:

Jennifer Waits: Tell me a bit about the first station where you DJ’d and when you were there?

Michael Plumides: The WLOZ-FM station, originally broadcast from UNCW on 91.3 (now public radio WHQR’s frequency) before being shut down by administrators in 1983 because of a drug scandal. Supposedly, the student broadcasters called out to their dope smoking customers on-air, using code language to indicate that certain packages had arrived. The death knell came when a deejay took a bong hit while broadcasting.

In the mid-eighties, WLOZ returned as “cable radio station,” requiring a special hookup to your cable TV. You had to go to Radio Shack and buy this coaxial antennae device to rig to your receiver. Needless to say, we had a deeply disturbed following. I was in on the “Cable FM” incarnation (90.9) in 1985 and 1986, where I acquired my first FCC license, and then I transferred back to USC. For a time in the late ’90s, WLOZ broadcast an extremely weak signal on 89.1 FM that could more or less only be heard on campus. That station ceased functioning in 2001. I understand they’re now a net broadcast.

In future posts I’ll share some books about college radio history and another personal narrative about college radio in the 1990s.

Related posts:

1. College Radio’s Hidden History
2. Radio Addiction: A DJ’s Perspective
3. Top Holiday Gifts for Radio Lovers

I’ve been thinking a lot lately about how Twitter and Facebook are the new “radio” for the younger generation. It’s almost hard to believe that way back when we got our breaking news from the radio because today radio is often overlooked as a news source.

WHRC Studio 1987

A few weeks ago I was at my college reunion and revisited the campus radio station WHRC. During my visit I talked to a lot of people about the station and the role that it played on campus in the 1980s. Everyone had bits and pieces of nostalgia to pass along, but what really amazed me was that several people had distinct memories of first hearing about the Challenger disaster in 1986 while listening to WHRC. At the time the campus-only station was piped in to the dining center and, in fact, the main WHRC audience was during meal times. So all of the people who I talked to were probably eating lunch in the dining center when they heard the news together about this tragedy.

Similarly, when Kurt Cobain died in 1994 (another defining tragic moment for my generation), the first people to mention it around my office had heard the news over the radio. However, this was also the first time that I remember hearing that the Internet was actually breaking news, as it was buzzing over word of Cobain’s death. This was during the early days of the Internet (I’m not even sure if we had email at my office yet), when those participating in online communities like The Well were trailblazing true hipster geeks. I’m pretty sure it was my friend’s sister who worked at Wired (a hip magazine about technology? Crazy!) who was getting some of these early reports on Cobain and passing the news along to those of us in technologically-deprived offices.

Flash forward to today, when breaking news spreads like wildfire through mobile devices, online, on Twitter, and through social networking hubs like Facebook. It kind of makes you wonder if these tools are supplanting radio in some way. An interview with Cracker’s David Lowery in Glide touches on this, making the point that Twitter and Facebook may even be the new college radio, not just for their ability to break news, but also in that they facilitate music scenes:

I see you’re on Facebook and fans can follow you guys on Twitter.  Quite different from the 80’s…or is it?

Well, exactly.  It’s different from the ‘80’s in that it’s much easier to maintain a grass roots following now.  But we basically tried all of this networking back then, just in a different way.  We collected people’s addresses, we had mailing lists, we had a newsletter.  We went around to the college radio stations, which to us back in the early’80’s was our underground blog.  We would play on the college stations and then do a show in the college towns and there was this belief that we would associate ourselves with like-minded people, which is a lot like the social networking tools of today.

There was something about the popularity of the college radio station back in the 80’s that made music so special.  Students today have no idea what that was like…

I’ll tell you what it was.  College radio in the ‘80’s was very egalitarian…it was about playing pop music for our generation…

Indeed, radio can (and did) bring people together to help spread news, spread scenes, and even spread music out to a wider audience. Although radio’s declining influence is true overall, I do think that non-commercial radio and college radio in particular, is still a powerful force. Even for breaking news. Just this week, in 2009, I got a call during my college radio show from someone following up on news he’d heard on the radio earlier in the day about the death of surf legend Bob Bogle of the Ventures. He asked if I could verify the news for him. It was like the olden days before the Internet, when people would call radio and TV stations to find out things like “was that an earthquake that I just felt?” and “where is the Sonic Youth show tonight?” And it confirmed my strong belief that radio isn’t dead yet.

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