Radio Survivor

I–along with many other online radio fans–was surprised to learn this morning that online indie rock station WOXY abruptly shut down its live stream this morning. The only explanation was a short blurb on their website blaming “current economic realities and the lack of ongoing funding” for the closure. The situation was all the more surprising given the station’s intensive participation in SXSW just last week.

Pop Candy received some information directly from WOXY music director Matt Shiv who said the staff knew there were financial troubles, but maintained operations last week at SXSW because “a deal was ‘in motion’ to continue funding.” The staff only received notice of the closure from owner Future Sounds on Monday and were given no opportunity to say goodbye to listeners.

WOXY has certainly had a bumpy ride going from being a commercial FM station in Oxford, OH, going online-only in 2004, being bought by lala.com in 2006, and then being being sold to Future Sounds and moving operations to Austin last year. As I wrote last month, WOXY was one of my favorite commercial broadcast stations and I continued to be an online listener.

Unfortunately the closure of WOXY only reminds me that online streaming radio is not necessarily an inexpensive enterprise. By comparison traditional broadcast has higher fixed costs. A station must have a real brick-and-mortar studio and a transmitter with tower, and must maintain these technical operations in accordance with federal laws and regulations. Without even accounting for staffing, and depending on location, these base costs easily start at the low six figures annually.

Streaming stations don’t require much in the way of a physical studio–though certainly some of the best ones, like WOXY, have them. They also don’t require transmitters and the power to run them, nor compliance with FCC rules. But while free of these liabilities, streaming stations do have other significant costs to bare.
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When it comes to commercial radio, I’d argue that true progressive rock radio died somewhere in the early 80s, as tighter playlisting, more frequent rotations and shorter music sets became required, and DJs by-and-large no longer picked their records. Nevertheless a handfull of stations in the top major markets held onto the progressive moniker by keeping their rotations less repetitive, being a tad bit more experimental with the songs they added andretaining DJs who seem to know and care about the music, all while giving a more believable appearance of artistic integrity.

For rock music fans over the age of 30 the call letters are often drilled into memory: WNEW in New York, WMMS in Cleveland, KSAN in San Francisco, WBCN in Boston and WXRT in Chicago. At the beginning of 2009 only WBCN and WXRT remained on air in a form with any semblance to their former glory. As of last Thursday WBCN had joined the off-air list.

Well, it’s not entirely accurate to say that WBCN has gone off-air. While the station’s analog signal at 104.5 FM has been replaced with an all-sports format, the rock station has found a new home on a digital-only 98.5 FM HD channel 2 along with retaining its webcast.

As recent press reports on the station’s move–which read like obituaries–tirelessly note, WBCN was the first station in the US to play a once obscure little band from Ireland called U2, along with pioneering the introduction of many former “alternative” rock bands on commercial radio, like the Red Hot Chili Peppers and Pearl Jam. Of course, the station was much more progressive during album rock’s heyday in the late 60s and early 70s, when such future rock luminaries as J. Geils Band’s Peter Wolf did DJ stints.
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It was definitely a feel good moment last week when Clear Channel announced that it plans to donate four radio stations to the Minority Media Telecommunications Council. The MMTC says it will work with the National Association of Broadcaster’s Leadership Training Program to “use the stations for training and to incubate new minority and women broadcast owners.”

If Clear Channel were giving these stations to me, I’d be, like, “THANK YOU CLEAR CHANNEL. DUDE. WOW. THANKS.” David Honig, President and Executive Director of MMTC, did the formalities with a lot more class. “Clear Channel Radio’s generosity and support creates an enormous opportunity not only for our own training programs, but for minority and women broadcasters who would not otherwise have the means to operate their own stations,” he said. Very well put.

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