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Columbus may be losing independent alt rocker CD101 to Christian talk or music

Following on last week’s review of Boston’s stalwart independent alt rock station WFNX, we have some more unfortunate news. Columbus, Ohio’s WWCD, which has been broadcasting with a modern rock format under the CD101 moniker since August of 1990, appears to be nearing the end of the line.  RadioInsight.com reports Christian-focused Salem Media purchased two domain names that mirror CD101’s current frequency, 102.5 FM:

Ryan Moran, Operations Manager of Salem’s Christian Talk 880 WRFD registered 1025TheFish.com and FMTalk1025.com on behalf of Salem Media of Ohio, the licensee of WRFD. The former would seem to indicate Salem’s Christian AC brand, the latter a Conservative Talk mix using the usual array of Salem’s in-house syndication and other syndicated hosts not currently cleared in the market.

After a sale of the original 101.1 FM frequency to Ohio State University in 2010, CD101 has been broadcasting at 102.5.  However original CD101 owners Fun With Radio, LLC are leasing the 102.5 frequency from Southeastern Ohio Broadcasting Services, so any decisions about the sale of said frequency may be out of the hands of those with CD101’s best interests.  CD101 has always skewed closer to the college/indie-rock side of the alternative spectrum, and the demise of the CD101 brand would be another huge blow to Ohio’s terrestrial modern rock fans. Although it saw a brief return on an HD2 signal in 2007, WOXY’s groundbreaking modern rock format left the airwaves in 2004, and their webstream has been dark since 2010.  If the domain name deal is what it appears to be – a sale of the frequency and a format switch – would CD101’s brand try to continue online, as we’re currently seeing with another heritage alternative station, Chicago’s Q101?

UPDATE: CD101′s Director of Marketing & Promotions, Nate Ellis, posted the following on the Columbus Underground Message Board earlier today:

Hey everyone. This is Nate Ellis, Director of Marketing & Promotions at WWCD.

We have an LMA in place with Southeast Ohio Broadcasting, which we have been operating under since WWCD started broadcasting from 102.5. A sale of the station would not affect the LMA, and WWCD looks forward to continuing to provide independent radio to central Ohio listeners for years to come.

Unfortunately, that’s all I can say on the matter at this time. We will keep the board updated on any more news.

Radio Survivor will continue to follow this story.



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3 Responses to Columbus may be losing independent alt rocker CD101 to Christian talk or music

  1. jd October 25, 2011 at 4:05 pm #

    Sorry, but if Southeastern Ohio Broadcasting Services leases 102.5, what is stopping WWCD from leasing a lower, cheaper frequency and rebranding again?

  2. Brendan O'Neill October 25, 2011 at 8:08 pm #

    @jd – Barring any type of non-compete contract, there’s really nothing stopping the owners of the CD101 brand to move to another frequency. The trick would be finding an owner with a frequency that’s looking for a lessee in or around the market.

  3. music education March 5, 2012 at 12:35 pm #

    I�ll right away snatch your rss feed as I can not to find your email subscription link or newsletter service. Do you’ve any? Please let me understand so that I may subscribe. Thanks.

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