Comments on: Young People and Radio: Listening and Participating http://www.radiosurvivor.com/2009/07/22/young-people-and-radio-listening-and-participating/ News, views and tough love for radio. Mon, 15 Mar 2010 02:34:17 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Matthew Lasar http://www.radiosurvivor.com/2009/07/22/young-people-and-radio-listening-and-participating/comment-page-1/#comment-40 Matthew Lasar Thu, 23 Jul 2009 19:03:03 +0000 http://www.radiosurvivor.com/?p=447#comment-40 My students at UC Santa Cruz overwhelmingly do not listen to commercial radio, AM or FM, at least when it comes to music. It's all on their mobiles now. Exception: many of them do tune into National Public Radio. Public radio is really fueling whatever growth there is in terrestrial radio at present.<p> To the extent that young people continue to listen to certain over-the-air radio stations, I've got a feeling that there's a class edge to it, with "free radio" becoming the medium for kids in lower income brackets and adults who aren't going embrace new technologies under any circumstances. My students at UC Santa Cruz overwhelmingly do not listen to commercial radio, AM or FM, at least when it comes to music. It’s all on their mobiles now. Exception: many of them do tune into National Public Radio. Public radio is really fueling whatever growth there is in terrestrial radio at present.

To the extent that young people continue to listen to certain over-the-air radio stations, I’ve got a feeling that there’s a class edge to it, with “free radio” becoming the medium for kids in lower income brackets and adults who aren’t going embrace new technologies under any circumstances.

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